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Wildhammer Motorsports

PROJECT: Email Strategy, Design, Personalization

High-performance vehicles demand high-performance marketing. Wildhammer Motorsports, a premier provider of performance parts for Corvette, Camaro, and Cadillac vehicles, needed an email marketing strategy that could accelerate engagement and drive sales.

Working closely with their team, we designed and implemented a results-driven approach that delivered high-impact messaging, increased conversions, and maximized email ROI.

Collage of Wildhammer Motorsports promotional graphics including banners featuring car images, offers for race season and sitewide discounts, Camaro LT1/SS E85 Flex Fuel DIY Kit advertisement, and customer reviews display.

Promotional images for Wildhammer Motorsports, featuring car parts and performance enhancements for Camaro and Corvette, displayed on smartphones and banners.

The Challenge: Create a high-performing email marketing strategy that captures attention, engages diverse audiences, and fuels conversions

SOLUTION

We developed a data-driven email strategy that leveraged segmentation, personalization, and mobile optimization. The result? Campaigns that resonate with each subscriber and “drive” action.

Marketing email layout for Wild Hammer Motorsports featuring sections for promotions, customer reviews, product showcases, calls-to-action, and compliance notice.

Email marketing design blueprint overlayed on a scenic mountain road background, detailing sections such as eyebrow, hero, short body content, social proof, shop products, final call to action, and footer for an automotive email campaign.

SEGMENTATION STRATEGY

Performance enthusiasts are passionate about their vehicles. We tailored Wildhammer’s messaging by segmenting their email list into four key audiences:

- Corvette owners (#Corvette)
- Camaro owners (#Camaro)
- Cadillac owners (#CT4, #CT5)
- General (Send to All Subscribers excluding anyone found in list name #Corvette, #Camaro, #CT4, #CT5)

By tailoring the messaging to these specific groups, we were able to ensure that each email felt personalized, driving higher engagement and conversion rates.

MOBILE-OPTIMIZED DESIGNS

With over 60% of emails opened on mobile devices, we created a sleek, high-impact email layout that looked and performed flawlessly on any screen.

Three smartphones displaying Wildhammer Motorsports' year-end sale with 5% off sitewide, featuring images of white and black cars, and recommended automotive products.

- Bold, eye-catching visuals showcasing featured products and sales.

- Easy-to-click CTAs strategically placed for seamless shopping.

- Responsive design for a frictionless mobile experience.

PERSONALIZED CONTENT THAT CONVERTS

Wildhammer’s customers aren’t just buying parts—they’re investing in performance. By tailoring emails to individual interests, we spoke directly to their passion.

- Corvette enthusiasts received Corvette-specific products and messaging.
- Camaro and Cadillac owners saw content tailored to their models.
- General subscribers were presented with broader automotive offers.