Terms and Conditions

Milhook – Terms of Service
Last updated June 13, 2025

Introduction

These Terms of Service (“Terms”) apply to all work performed by Milhook LLC (“Milhook,” “we,” “our”) for any client (“Client,” “you,” “your”). Milhook offers two service models:

  • A La Carte Pay-Per-Email – purchase individual campaigns or automation flows as one-off packages.

  • Retainer (Full-Service) – ongoing monthly email-marketing management billed on a fixed retainer.

By purchasing a package, signing a retainer agreement, or using our website, you accept these Terms.

Definitions

Deliverables – email templates, copy, graphics, flows, strategy documents, or other assets we create.
Go Live – the moment any Deliverable is scheduled, activated, or sent from your ESP.
ESP – your email service provider (e.g., Klaviyo, Mailchimp, HubSpot).

Scope of Services

A La Carte Packages
Milhook will design, write, and (if purchased) build only the assets listed in your checkout cart. ESP setup, list management, legal compliance review, and post-launch optimization are excluded unless expressly included.

Retainer Services
Under a monthly retainer we provide strategy, design, copy, ESP builds, testing, list-health support, reporting, and ongoing optimization as outlined in your signed scope of work.

Process and Approvals

Draft Delivery
• A La Carte – assets are shared in Figma (or another agreed platform).
• Retainer – campaign drafts are shared in Figma or your ESP staging area.

Review Window
• A La Carte – you have five (5) business days to request changes; silence is deemed acceptance.
• Retainer – you have three (3) business days to request changes unless otherwise agreed.

Revision Rounds
• A La Carte – one main revision round is included; additional rounds if agreed
• Retainer – two revision rounds per asset are included; extra rounds if agreed

Final Handoff
• A La Carte – approved files are provided; build is completed if purchased.
• Retainer – assets are scheduled or sent according to the agreed content calendar.

Fees and Payment

A La Carte
Payment is due in full at checkout. Work begins once payment clears.

Retainer
The first month’s retainer is invoiced upfront; subsequent months auto-bill every 30 days via Stripe. Any overages (for example, extra design hours) are invoiced at month-end. Late payments accrue 1.5 percent interest per month or the maximum allowed by law.

Refunds

A La Carte
A full refund is available if requested within seven (7) calendar days of the initial draft and before any Deliverable goes live. If a refund is granted, you must delete all Deliverables; continued use voids the refund.

Retainer
Retainer fees are non-refundable but either party may cancel with thirty (30) days’ written notice. Work delivered before cancellation remains payable and licensed upon full payment.

Intellectual Property

Upon full payment (and absent a refund) Milhook grants you a non-exclusive, perpetual license to use the Deliverables for your own marketing. Milhook retains underlying ownership and may showcase non-confidential work in our portfolio; brand names can be blurred upon request.

Client Responsibilities

  • Provide accurate brand assets, copy guidelines, and product information.

  • Ensure all content complies with CAN-SPAM, GDPR, CASL, and other applicable laws.

  • Supply feedback within the review windows described above.

  • Test emails in your ESP before Go Live (A La Carte) or approve test sends (Retainer).

Limitation of Liability

Milhook shall not be liable for indirect, incidental, or consequential damages (including lost revenue, data, or goodwill). Our aggregate liability will not exceed the fees you paid for the specific Service that gave rise to the claim.

Termination

  • A La Carte – either party may cancel before the first draft is delivered; you will receive a full refund.

  • Retainer – either party may terminate with thirty (30) days’ written notice; fees for work already performed remain due.

Projects are considered abandoned after sixty (60) consecutive days without client response; all deposits are forfeited.

Amendments

Milhook may update these Terms at any time. The version effective on your purchase date governs that transaction.

Governing Law

These Terms are governed by the laws of the State of Florida. All disputes shall be resolved in the state or federal courts located in Florida, and you consent to that jurisdiction.

Contact

Questions? Email milhook@milhook.com.

By purchasing a package, signing a retainer, or otherwise engaging Milhook, you confirm that you have read, understood, and agree to these Terms.