Close-up of hands crafting leather with a tool, wearing an apron, with text: 'A Leather Company'.
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A Leather Company

*Inspired by work we’ve done for a fashion and lifestyle brand (names withheld for confidentiality).

PROJECT: Email Strategy, Email Design

Sustainable goods and powerful stories deserve marketing that matches their impact. A Leather Company—a purpose-driven brand turning reclaimed materials into handcrafted leather products—brought us on to level up their email strategy and grow their eCommerce sales.
We took over their campaigns and automations with one goal in mind: drive conversions while telling a story that matters. The result? Thoughtfully designed emails that inspire action, build brand loyalty, and highlight the mission behind every product.

Four images featuring a leather company's promotions and products. Includes text about winter footwear, a shopping cart reminder, sustainable practices, and Detroit craftsmanship. Images show sneakers, smiling individuals, and a craftsman at work.
Four phone screens showing advertising content for a leather company featuring colorful sneakers, a group of people, leather shoes, and a craftsman at work. Text highlights sustainable, handcrafted goods from Detroit.

The Challenge: Boost online sales while telling a powerful brand story rooted in sustainability and social impact.


SOLUTION

A Leather Company needed email marketing that sold and told a story. Rooted in sustainability and veteran empowerment, their brand called for more than just conversions—it needed connection. We built powerful automations and mission-driven campaigns that guided shoppers, spotlighted their purpose, and turned conscious customers into loyal advocates.

Promotional display for a leather company featuring wallets. Emphasizes functional design, handcrafted quality in Detroit, and sustainable impact. Includes images of wallets and product features like RFID-blocking and use of military-grade thread. Showcases design and storage capabilities.
Collage of marketing materials for "A Leather Company." Features images of a wallet demonstrating its functional design, handcrafted quality, and sustainable impact. Includes details like military-grade thread, RFID-blocking sleeve, and Nappa leather. Text highlights company’s Detroit roots and product benefits. Images are set on smartphone screens showcasing a bag and wallet with related promotional content.

EXECUTION

We developed an automation system—including a welcome series, abandoned cart recovery, and more—to guide and convert their audience, while also designing and sending high-quality, on-brand campaigns that not only looked great but told the brand’s story and consistently drove engagement and sales.

“Crafted with purpose. Delivered with impact.”

Collage of mobile screens showcasing a leather company's products and customer testimonials. Includes an image of a wallet, group of people, and colorful sneakers. Text sections highlight customer reviews, product descriptions, and promotional offers.
Collage featuring four smartphone screens displaying promotional content from a leather company. The first screen shows customer reviews with five-star ratings. The second screen highlights quality products with a purpose and invites users to discover the company's story. The third screen promotes a bifold wallet's legacy. The fourth screen thanks visitors for shopping, showing a trio of diverse people with a call to return to the cart. The fifth screen offers sneakers for spring, showcasing colorful shoes on a green background.

We blended clean design with messaging that honored their mission—spotlighting sustainability efforts, veteran stories, and the beauty of repurposed materials. The result? A human-centered email strategy that increased engagement, grew sales, and shared a story customers truly believe in.

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Let’s get your audience hooked.

Person sitting on a chair with an emoji head wearing a halo, dressed in black attire, with a quote above reading, "What's the hold-up? Your business only lives once!"